Media Contacts:

Southern Living | Jennifer Zawadzinski, 201-486-3593, jennifer_zawadzinski@timeinc.com

Fontanel | Zan Martin, 615-330-5622, zan.martin@martincoadvertising.com

Castle Homes | Nancy McNulty, 615-582-0554, nancy@foresthomemedia.com

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THE SOUTHERN LIVING 2013 IDEA HOUSE AT FONTANEL OPENS TO THE PUBLIC ON JUNE 29

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The Home, Built in Middle Tennessee Farmhouse Style on Barbara Mandrell’s Former Estate, Will be Open for Tours until Late December
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For the First-Time Ever, a Southern Living Idea Home Will Then Be Turned into a Luxury Boutique Hotel

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FOR IMMEDIATE RELEASE

New York, NY and Nashville, TN – (March 6, 2013) Southern Living and Fontanel Properties, owner of Nashville’s famed Barbara Mandrell estate, together announce that the 2013 Southern Living Idea House at Fontanel will be open to the public beginning June 29th. The home, built in Middle Tennessee farmhouse style, will be open to the public for tours Wednesday through Sunday from 9 a.m. to 3 p.m. until December 29th. The home is located at 4105 Whites Creek Pike in Nashville, TN 37189.

“We love the land and the history at Fontanel, and jumped at the chance to become part of a Nashville landmark,” said Lindsay Bierman, Editor-in-Chief of Southern Living. “Our refined farmhouse draws from the city’s rich architectural legacy to look like it has always been there.”

Southern Living assembled a first-rate team for the project. The developer is Fontanel Properties LLC. The architects are the renowned firm Historical Concepts. The builder is Castle Homes and the landscaping is done by Page/Duke Landscape Architects. The décor is designed by interior designer and Southern Living contributing editor Phoebe Howard.

Beginning in June, the public can tour the home for $12 and a portion of the proceeds will be donated to the charitable partner on the project: St. Jude Children’s Research Hospital. In October, the home will be redecorated for the holidays. Unlike other Southern Living Idea Houses, this home will remain on the Fontanel property and will later be open as a luxury boutique hotel. To track the progress, go to: www.southernliving.com/2013ideahouse

A groundbreaking ceremony was held on October 3, 2012 and attended by Mayor Karl Dean, and nearly 100 industry VIPs, local dignitaries and others. The build has moved forward at a rapid rate, with a completion date set for mid-May at which time the furniture will be installed and decorating will commence. The Southern Living editorial team will then shoot the home, scheduled to appear in the August issue of Southern Living.

About Southern Living

Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, garden, and travel. Reaching more than 16 million consumers each month, Southern Living connects consumers with the region’s rich culture through a variety of print, digital, mobile, tablet and event platforms. Headquartered in Birmingham, AL, the rapidly expanding Southern Living brand is part of Time Inc., one of the largest content companies in the world and the largest publisher in the United States. Time Inc. is a Time Warner company.

About Fontanel

Fontanel Mansion is a 27,000 square foot log home formerly owned by Country Music Hall of Fame member Barbara Mandrell, and is Nashville’s only country music mansion tour, giving visitors a sneak peek into the lives of country music greats. With the 2013 Southern Living Idea House under construction, the Woods Amphitheater concert series, events and activities at the Pepsi Studio Gallery, the award winning American/Italian kitchen and wine bar at Cafe Fontanella, family friendly atmosphere, and free activities like the Prodigy Signature Disc Golf Course, and bike and walking trails using the soon to be completed conservation greenway, it is easy to see that Fontanel is truly the hidden gem of the South. We are located in Whites Creek just minutes from downtown Nashville. For more information or to book a private event, visit www.fontanelmansion.com or call 615/724-1600.

About Castle Homes
An award-winning custom builder, Castle Homes earned the coveted Southern Living 2012 Custom Builder of the Year for their work as the 2011 Nashville Southern Living Showcase Home builder. Founded in 1992, Castle Homes is one of Nashville’s top design-build companies producing heirloom quality homes with a guaranteed price – unique to the Middle Tennessee building industry. For more information, www.castlehomes.com.

About Historical Concepts
Historical Concepts is proud to provide traditional architecture, planning and place-making services to homeowners, developers and civic clients. The firm was founded in 1982 by James L. Strickland, with a passion for historical architecture and a desire to create great places. Originally a design/build firm, Historical Concepts consistently demonstrated the benefits of utilizing traditional design and planning in new construction with its classic southern homes and neighborhoods in the metro-Atlanta region. By the early 1990s, as the firm’s reputation for quality and attention to architectural detail began to spread throughout the southeast, interest in the firm’s architectural services grew. Responding to this demand, and a desire to affect architecture over a broader region, Historical Concepts began to focus exclusively on design.

About Page|Duke
Guided by our client’s wishes, it is our mission to create landscape and garden designs that are thoughtful, beautiful, inspiring, and timeless. Our method is collaborative because we believe that sharing ideas and inspiration is deeply integral to creating living environments that seamlessly unite and enhance the relationship between indoors and outdoors. We believe that our collaborative approach leads to treasured, long-lasting relationships with our clients—relationships based on mutual respect, and the utmost in service and exceptional design. Our disciplines include landscape architecture, land planning, and urban design for residential, community, and institutional clients, and our projects range from intimate gardens to expansive public spaces. Our aesthetic employs classical theory with a consciousness of historic precedent, and our implementation seeks sustainable solutions that minimize our impact on the environment.

About Phoebe Howard
In 1996, Interior designer Phoebe Howard and her husband Jim opened the doors to their first store, Mrs. Howard, in Jacksonville, Florida, hoping to demystify the decorating process for their customers. The goal was simple: to create a retail space that showcased Jim’s architectural and decorating talent, and Phoebe’s natural skills for buying, decorating and merchandising. With equal parts of exceptional customer service and a well-rounded mix of furniture, antiques and accessories, the store was an instant success. Five years later, they added another store, Max & Company, which features a younger, more modern appeal. Now, the Howards have Mrs. Howard and Max & Company stores in Jacksonville, Jacksonville Beach, Atlanta, and Charlotte. Phoebe’s penchant for creating stylish spaces has evolved into her own brand of decorating, which has garnered praise from national media as well as her clients. Known for her fresh take on traditional style, Phoebe’s work can only be characterized by its timelessness and her mantra to “keep it pretty.” Her work is encapsulated in her first book, The Joy of Decorating, published by Stewart, Tabori & Chang.

About St. Jude Children’s Research Hospital
Since opening 50 years ago, St. Jude Children’s Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting stjude.org or following us on facebook.com/stjude and twitter.com/stjude.

 

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FOR IMMEDIATE RELEASE

SOUTHERN LIVING INTRODUCES ST. JUDE CHILDREN’S RESEARCH HOSPITAL^® PATIENT AS AMBASSADOR FOR THE IDEA HOUSE AT FONTANEL

Six-Year-Old Nashville Native Will Tour the Home for the First Time on Friday, April 19th from 3-5 P.M.

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The House, Built on Barbara Mandrell’s Former Estate, Opens for Tours June 29; A Portion of Proceeds Will Be Donated to St. Jude Children’s Research Hospital

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NEW YORK, NY and NASHVILLE, Tenn. – (April 17, 2013) Six-year-old St. Jude Children’s Research Hospital® patient Mae McNally will act as the St. Jude ambassador for the 2013 Southern Living Idea House at Fontanel.

The Idea House will be open to the public for tours beginning June 29th on Wednesday-Sunday from 9 a.m. to 3 p.m. Tickets are $12. A portion of the proceeds will be donated to St. Jude Children’s Research Hospital. Artwork created by St. Jude patients will be showcased in the Idea House which is located at 4105 Whites Creek Pike in Nashville, TN 37189. A feature on the home is scheduled to appear in the August issue of Southern Living.

A Tennessee native, Mae will visit the home and track its development. She will also be on hand to help the design team choose the patient art to adorn the walls and plant the garden. Her experiences will be highlighted in special blog posts on southernliving.com. Her involvement will help bring to life the lifesaving mission of St. Jude throughout the house for the hundred thousand-plus people expected to visit this year.

Mae, who was born in Nashville, was diagnosed with Wilms tumor, a cancer of the kidney, when she was just four years old. Mae’s family initially sought treatment at a local hospital. When her cancer returned Mae’s family came to St. Jude where children fighting cancer and other deadly diseases are treated with pioneering research and exceptional care. After undergoing extensive treatment Mae has recently been deemed cancer-free and was able to return home.

“Partnering with Southern Living on this exciting project, allows an opportunity for the public to help more patients like Mae receive treatment at St. Jude Children’s Research Hospital – where no family ever pays the hospital for anything,” said Richard C. Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “Mae, whose charming personality and infectious joy make her a great fit for this project; will serve as a tangible link at the Idea House to the many children receiving groundbreaking treatment at St. Jude.”

Her first visit to the house will commence this Friday, April 19th – after school from 3-5 P.M.

Broadcasters: You are welcome to cover the visit and Mae will be available for interview.

“As a St. Jude parent I greatly appreciate Southern Living helping spread awareness and raise funds for their lifesaving work,” said Tricia McNally. “Mae definitely has strong design opinions. She loves a lot of purple and glitter, but I know that she will help infuse the house with some special St. Jude spirit and remind the people visiting of the good work they’re supporting.”

Southern Living assembled a first-rate team for the project. The developer is Fontanel Properties LLC. The architects are the renowned firm Historical Concepts. The builder is Castle Homes and the landscaping is done by Page/Duke Landscape Architects. The décor is designed by interior designer and Southern Living Contributing Editor Phoebe Howard.

Unlike other Southern Living Idea Houses, this home will remain on the Fontanel property and will later open as a luxury boutique hotel. For more information, go to: southernliving.com/2013ideahouse

About Southern Living

Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, garden, and travel. Reaching more than 16 million consumers each month, Southern Living connects consumers with the region’s rich culture through a variety of print, digital, mobile, tablet and event platforms. Headquartered in Birmingham, AL, the rapidly expanding Southern Living brand is part of Time Inc., one of the largest content companies in the world and the largest publisher in the United States. Time Inc. is a Time Warner company.

About St. Jude Children’s Research Hospital

Since opening 50 years ago, St. Jude Children’s Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting stjude.org or following us on facebook.com/stjude and twitter.com/stjude.

About Fontanel

Fontanel Mansion is a 27,000 square foot log home formerly owned by Country Music Hall of Fame member Barbara Mandrell, and is Nashville’s only country music mansion tour, giving visitors a sneak peek into the lives of country music greats. The home, situated on the 136 acre property is nestled in the rolling hills of the Whites Creek Valley. With the 2013 Southern Living Idea House under construction, the Woods Amphitheater concert series, events and activities at the Pepsi Studio Gallery, the award winning American/Italian kitchen and wine bar at Cafe Fontanella, family friendly atmosphere, and activities like the Prodigy Signature Disc Golf Course, and bike and walking trails using the soon to be completed conservation greenway, it is easy to see that Fontanel is become one of Nashville’s premier destinations. We are located in Whites Creek just minutes from downtown Nashville. For more information or to book a private event, visit www.fontanelmansion.com or call 615/724-1600.